Elon Musk launches own perfume and earns millions in a few hours
Elon Musk, the richest man in the world, is getting richer with his new business. The Tesla founder has launched a perfume called Burnt Hair. According to Musk, tens of thousands of bottles were sold within a few hours.
With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?
— Elon Musk (@elonmusk) October 11, 2022
“With a name like mine, it was inevitable to get into the fragrance industry,” Musk said on Twitter just before the launch of his perfume. Whether the perfume really smells like burnt hair remains a surprise. The slogan for Musk’s new fragrance is the essence of repugnant desire.
The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
One bottle of perfume costs $100. Musk says he sold more than 20,000 bottles in the first hours and is said to have earned more than a million dollars. Buyers will have to be patient for a while, because the perfume will only be sent from the beginning of 2023.
10,000 bottles of Burnt Hair sold!
— Elon Musk (@elonmusk) October 12, 2022
The perfume is sold through the website of The Boring Company, Musk’s tunnelling company. The billionaire has often sold rather atypical products here. In 2018, for example, he raised about 10 million dollars for The Boring Company with the sale of a flamethrower. He also sold short shorts to celebrate his victory over the investors who had bet against him.
Please buy my perfume, so I can buy Twitter
— Elon Musk (@elonmusk) October 12, 2022
Musk reports extensively on the latest developments regarding the sale of the perfume via his Twitter account. He immediately changed his Twitter bio to ‘perfume salesman’ and calls on people to buy the perfume so that he can buy Twitter with the proceeds
20,000!!
— Elon Musk (@elonmusk) October 13, 2022
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